About NewsJack
NewsJack is a newsjacking tool for the music industry. It reads 64 news feeds every 5 minutes, 27 of them music trade press and music news, scores each story for the artists and clients you work with, and drafts a post in your voice. Nothing is published until you approve it.
It lives at newsjack.cc. Other things share the name, including a BBC radio comedy show, an MIT Media Lab project and the marketing word “newsjack” itself. This NewsJack is the software.
Who builds it
NewsJack is built by Chris Schofield at Total Audio Promo, a UK music PR company. Every morning we were scanning the trade press for stories our artists could react to, then racing to draft posts before the moment passed. NewsJack is the tool we built for that job, and we use it every day for our own clients.
The first draft that proved the idea went out on 20 August 2026. NewsJack flagged the morning's radio trade story and drafted the take, Chris rewrote the opening line and posted it, and it reached 336 impressions against a range of 12 to 83 for everything he wrote by hand that fortnight.
What you can use for free
- The daily music industry news briefing, scored each morning, with the lead story emailed at 07:20 UTC if you ask for it.
- The LinkedIn post roast, which scores a draft and checks whether its story is still moving.
- The newsjacking guides and newsjacking examples for each music role.
- The open-source NewsJack skills pack for running the method in your own coding agent, and the NewsJack Chrome extension.
The hosted product covers 6 industries and has a free plan with one Jack a day. The paid plans are on the pricing page. Agents can use it through the NewsJack MCP server.
Sister products
Total Audio Promo also makes TAP, music promotion for independent artists, and SpotCheck, which checks the playlists behind an artificial streaming warning.